"The occupancy rates have plunged sharply. Occupancy rates have dropped due to the postponement of several MICE (meetings, incentives, conferences and exhibitions) programs and travel packages as well as the local authorities’ decision to declare an emergency status following the recent death of a local resident, Aspiudin said. However, if the occupancy rates, which have plunged significantly over the past three months, remain low, several hoteliers will close their business temporarily, he declared. "So far, there are no hotels in Palembang which have ceased operations," head of South Sumatra Province's Indonesian Hotel and Restaurant Association (PHRI), Herlan Aspiudin, told journalists on Monday in Palembang. Results showed that the marketing strategy used hotels owned by the South Sumatra regional government was still simple, so it required experiential marketing strategies to increase the number of occupants, and from the experiential marketing model showed that brand image affected customer satisfaction and experiential marketing affected the value of experience, where customer satisfaction and the value of experience had influences customer loyalty.Palembang, S Sumatra (ANTARA) - Several hoteliers in Palembang, the capital of South Sumatra Province, are considering closing shop temporarily due to poor occupancy rates over the past three months in the wake of the COVID-19 outbreak. Survey method by distributing questionnaires to hotel customers owned by regional government of the South Sumatra Province. This study was to design experiential marketing strategies and experiential marketing models that were suitable for marketing hotels owned by regional government of the South Sumatra Province so that they could compete with other hotels in South Sumatra.
Research stage was divided into 3 phases, that was: analyzing the marketing strategies that had been carried out so far, designing experiential marketing strategies and designing experiential marketing models for hotels owned by the South Sumatra regional government. This study was designing an experiential marketing strategy for hotels owned by the South Sumatra regional government and designing an experiential marketing model for hotels owned by the South Sumatra regional government. Purpose of this study was to analyze hotel marketing strategies carried out by hotel owned by the South Sumatra regional government.
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